Reliance Industries has said that Reliance Jio Infocomm Ltd. has entered into an exclusive partnership for the Indian market with Screenz, the most powerful platform for “entertainment-based interactivity” used by world’s top broadcasters and format owners.
The partnership will add to Jio’s existing platform for gamification, which has proven itself time and again, as seen during the on-going Jio Cricket Play Along, where it has enrolled over 65 Mn unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man’s reach.
With this exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India.
This will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged.
Meanwhile, shares of the company were trading at Rs 944.10 apiece, down 0.11 per cent from the previous close at 09:25 hours on BSE.