HCL Technologies has said that Manchester United has announced a major milestone on its digital transformation journey with the successful launch of the Manchester United Official app powered by HCL’s digital experience platform.
The launch is part of the ongoing digital-transformation of the club to provide a real-time, engaging, personalized, and unified experience to Manchester United’s 659 million global followers, which supports the club’s strategy to become a Digital Sports Enterprise. This transformation is supported by Rd’s extensive market leading capabilities that enable global enterprises to transform their businesses for the digital age.
At the heart of this transformation is the digital platform developed by HCL, providing the club with a single view of fans across web and app touchpoints, offering fans a one-stop shop for everything Manchester United. The platform also enables Manchester United to deliver an unparalleled and unified fan experience and continuously presents relevant club content driven by analytics in an easy to consume premium web and app experience benefitting a club with a 140 year brand heritage.
Meanwhile, shares of the company were trading at Rs 997 apiece up 0.10 per cent from the previous close at 09:26 hrs on BSE.