Brand Concepts Limited has informed the Exchange about SEBI Regulation 30 (LODR) 2015, regarding Intimation of In-Principle received from both the Stock Exchange (NSE & BSE) for issuance of 6,10,000 warrants convertible into Equity Shares of the Company on Preferential Basis to the Promoter Group of the Company aggregating to Rs. 19,99,58,000 at an issue price of Rs. 327.80/-.