Mini Diamonds (India) Ltd has announced the launch of a new fancy coloured lab-grown diamond jewellery collection through its wholly owned subsidiary, Namra Jewels Pvt. Ltd.
The new range is part of the company's strategy to strengthen its consumer-focused jewellery business and establish a differentiated position in the rapidly growing lab-grown diamond jewellery market. The collection will feature fancy-shaped and coloured lab-grown diamonds, combining contemporary designs, quality craftsmanship and affordable pricing.
The company believes evolving consumer preferences, particularly among younger and fashion-conscious buyers, are driving demand for jewellery that offers unique designs, visual appeal and better value. The launch also aligns with Mini Diamonds' broader objective of moving up the value chain from polished diamonds to branded jewellery offerings.
Management highlighted that fancy-shaped and coloured lab-grown diamonds represent a fast-emerging opportunity within the jewellery sector, with increasing demand for design-led and value-oriented products.